Chronicle of Philanthropy

by Dan Parks

Two great-great grandchildren of Standard Oil founder John D. Rockefeller Sr. are pouring millions of dollars into an effort aimed at supporting people on the front lines fighting new oil and gas development.

Rebecca Rockefeller Lambert and Peter Gill Case have created the “Equation Campaign” and pledged a combined $30 million of their personal wealth to the effort. Another $5 million was pledged by other sources so far, with an ultimate goal of raising $100 million.

The name of the effort comes from the idea that reducing demand for fossil fuels is only half of the “equation” when it comes to addressing global warming; the other side of the equation is cutting off the supply.

“The industry has said that the number-one challenge to building new pipelines is local opposition,” Lambert said. “These groups have amazing results, but they are seriously underresourced.”